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Our creator-led challenge series is built for today’s sports fan — interactive, narrative-driven, and platform-native. Designed to build momentum toward the weekend’s biggest fixtures, the story unfolds across the week, carrying rivalry, stakes, and anticipation into matchday.
We kick off with a YouTube-first head-to-head challenge, released midweek and featuring the same creator captains who will return for Sunday’s live showdown.
The outcome matters. The winning captain takes a tangible advantage into the weekend’s live stream, setting the stakes early and driving momentum through the build-up to our featured fixture. As the week unfolds, creators and fan competitors carry the story across platforms — fuelling anticipation, rivalry, and debate ahead of matchday.
On Sunday, it all comes to life. Club fans are given the chance to live a lifelong dream: representing their team in front of a partisan live crowd and a massive online audience. Under real pressure, with real consequences, can they deliver in the moment — and hit the target to claim a life-changing prize pot?
Our creator-led challenge series is built for today’s sports fan — interactive, narrative-driven, and platform-native. Designed to build momentum toward the weekend’s biggest fixtures, the story unfolds across the week, carrying rivalry, stakes, and anticipation into matchday.
We kick off with a YouTube-first head-to-head challenge, released midweek and featuring the same creator captains who will return for Sunday’s live showdown.
The outcome matters. The winning captain takes a tangible advantage into the weekend’s live stream, setting the stakes early and driving momentum through the build-up to our featured fixture. As the week unfolds, creators and fan competitors carry the story across platforms — fuelling anticipation, rivalry, and debate ahead of matchday.
On Sunday, it all comes to life. Club fans are given the chance to live a lifelong dream: representing their team in front of a partisan live crowd and a massive online audience. Under real pressure, with real consequences, can they deliver in the moment — and hit the target to claim a life-changing prize pot?